Bridging the Gap, Organic Lawn Care is Now Mainstream.
If ever there was an industry, hobby or occupation that has had a serious identity crisis in the last five years or so it has to be the great pursuit of creating a nice lawn. We have new companies popping up almost daily doing the best they can to meet the need of consumer demand for a chemical free lawn care service. There are also new consumer products that arrive on shelves and disappear in the lawn and garden section as if it were the seasonal holiday section of your local Walmart Store. This incredible changing of the guard in the lawn care industry, both service wise and for the do it yourselfers has created more confusion than any of us would like to deal with. Trust me, it gets confusing even for us who are supposed to know what we are doing.
An interesting exercise is to “google” the key words “organic lawn care” followed by any city, say…Charlotte, NC. What you come up with is search results that represent an interesting mix of companies. You have the same old historic players that have represented the industry for decades now. Some of them are legitimately trying to provide a truly chemical free lawn care option while some of them simply come up with a new catch phrase for what they are doing and call it good, even without changing the products in their trucks. You see many results about training programs and workshops, be it for homeowners or professionals touting the newest technology and methods to eliminate the use of chemicals on your lawn. You also almost always see three or four new companies who have just sprung up with names like “green organics” or “safe soil” this or “bio lawn” that. This is no doubt an industry looking in the mirror trying to figure out exactly who it is. Over the next five years some of the old will succumb the trend because they don’t want to change and some of the new will catch lightning in a bottle. (or exactly the opposite)
Here at Fire Belly we want to bridge the gap between old and new. Some of the older companies have gotten a bad rap for the things they’ve done and we don’t think that really reflects well on the business. Some of the newer companies have been considered snake oil salesman because they are attempting to take advantage of an opportunity that doesn’t come along all that often. Fire Belly has entered into an incredible partnership with a company called Natural Technologies Incorporated with one very important mission in mind. Let’s bring the two sides together and make it a little bit more simple to understand for everybody. We aren’t new, we have decades of experience both in the chemical business and the “not so” chemical business. We don’t like snake oil but we don’t like organophosphates or algae blooms either.
Fire Belly and Natural Technologies will continue promote the simplification and transition to organic lawn care for homeowners by promoting our four and six step organic lawn care programs we call “Organic Lawn in a Box.” http://www.firebellylawncare.com/lawn-in-a-box.php
We have begun the process of creating a truly unique dealer opportunity for companies that want to either transition their existing clientele to a truly chemical free program or want to add the opportunity it to their existing business options. We have begun to build this network across the United States and Canada. Let’s simplify the process, keep it honest and give the consumer what they want. (Not what we want them to want.) We welcome any inquiries, contacts or questions along the way and hope we can help put this argument to bed once and for all and end the confusion.